Most SaaS pricing pages are underperforming. And most teams have no idea why.
I’ve spent years looking at pricing pages. And one thing I see again and again: companies that invest heavily in product, marketing, and sales, but treat their pricing page as an afterthought.
It gets built once. It rarely gets updated. And it almost never gets properly evaluated.
Your pricing page is often the last thing a potential customer sees before they decide to buy - or not. It deserves more than a gut-feel opinion from someone in the weekly team meeting.
So I built something to fix it:
Introducing the PriceMaker Pricing Page Evaluator
It’s an AI-powered tool that scores any SaaS pricing page in under two minutes. Just enter the URL and you’ll get a full report based on our best-in-class pricing framework.
The evaluation scores your page across six pillars:
Strategy & Research
Information Architecture
Psychology & Persuasion
UX & Visual Design
Trust & Friction Reduction
Continuous Optimisation
Your page gets an overall score out of 150, which puts it in one of five bands:
The report breaks down your Key Strengths, Critical Gaps, and Priority Recommendations - pillar by pillar.
A few things I’ve learned from running evaluations so far:
Psychology & Persuasion is consistently the weakest pillar across almost every page I’ve assessed. We’re talking anchoring, social proof, loss aversion - the fundamentals of how people actually make buying decisions. Most SaaS pricing pages barely touch them.
The good news? It’s also the easiest pillar to improve. A few targeted changes can make a real difference.
Want to try it?
It’s free. No sign-up required to get your score. If you want the full report with the detailed breakdown and recommendations, just enter your email and it will be sent over.
I’d love to know what score your page gets - and whether the recommendations feel accurate. Hit reply and let me know.
Kind regards
Mark Peacock
